branding development • creative direction • motion graphics
For the Christmas season at Gospel City Church, the content direction followed the theme of 'Behold' throughout the Bible. The brand system was created to influence imagery associated with the Sunday gatherings and talks through the month of December. The end of the brand culminated in a Christmas Eve gathering that called for creative live visuals that expanded upon the established brand. Unique line icons were digitally illustrated to represent the elements of the biblical Christmas story. To keep in theme with traditional and familiar imagery, gold was a highlighted texture along with textured blues to emulate the night sky.
A unique bumper video was created to launch into each talk through the series which highlighted famous and key scriptures to the overall content theme.
As the brand culminated in a live gathering for Christmas, key elements of the gathering included a live timed lyric video covering 'Here Comes Heaven' by Elevation Worship. A click track was created in Ableton Live and used to sync the band. All visuals, including the lyric video were launched via PVP. The visuals were masked and routed to three separate projected screens.
